Beauty Heroes Subscription Box Unboxing and Review-October 2015
Beauty Heroes is a luxe green beauty subscription service (formerly Spa Heroes). The Beauty Heroes mission is to provide their customers with products from the very best non-toxic, clean, green beauty brands. Each month Beauty Heroes sends one full size luxury product, sometimes with a smaller bonus item (because every superhero loves a good sidekick). Products are chosen to fit with the season, and are screened to avoid an impressive laundry list of villain ingredients such as parabens, mineral oil, and triclosan; and to include natural superpower ingredients to nurture your skin such as turmeric, reishi mushroom, and sea buckthorn. Beauty Heroes boxes cost $39.00/month (shipping included) and are less with multi-month subscriptions. Subscribe now and use code HEROLOVE to get $10 off of your first box. Orders placed by October 15th will receive the box reviewed here, while supplies last. Orders placed after the 15th will receive the November box as their first box.
I purchased this box and was not compensated in any way for this review, although review may contain affiliate links. All opinions are my own. To see my other Beauty Heroes unboxings and reviews, look here.
If you would like to see the live-action unboxing, please enjoy the video unboxing below. If you prefer to skip right to the product close-ups and details, scroll down past the video.
The box came with a big, bright “Beauty Heroes” label. I opened it to find an enclosure reviewing the brand and products highlighted (more on that in a moment), as well as one of my favorite quotes from Maya Angalou. First-time subscribers also receive a handy pocket guide listing both villain and superpower ingredients to notice in cosmetic, skincare, and beauty products. I received the guide with my first box in September so it is not pictured below. I think that this pocket guide is great to carry around as a reference when shopping for personal care items.
This month’s expert selection comes from the new-to-me brand, In Fiore. In Fiore was founded in 1999 by Julie Elliott to blend apothecary traditions with modern luxury, maintaining a strong emphasis on botanical aromatics. With a focus on using the highest quality floral ingredients to evoke a luxe sensory experience, In Fiore uses organic, wildcrafted, and biodynamic botanical ingredients from around the world; bottling the results beautifully to extend the spa experience into one’s home.
Beauty Heroes chose In Fiore’s Treate Cleansing Emulsion to highlight as their full-size expert selection of the month (4.2 oz., value $58.00). They noted the superpower ingredients aloe vera leaf juice, rose flower hydrosol, rosehip fruit extract, calendula flower extract, and dandelion root extract; listing anti-aging, calming, clearing, and hydrating among their many benefits to the skin. If you happen to be wondering what the difference is between a hydrosol and an extract, I have more about that here. Beauty Heroes also added that the cleansing emulsion is vegan, cruelty-free, GMO-free, and free of gluten.
Not wanting to force our hero to fly solo, Beauty Heroes included a travel size bottle of In Fiore’s Lustra Illuminating Essence as a faithful sidekick (1 oz, value $30.00). Working as a team, the two products can be used in the In Fiore signature 4-2-4 cleansing ritual, inspired by Asian cleansing tradition. Beauty Heroes enclosed In Fiore’s brochure describing the 4-2-4 cleansing ritual which begins with four minutes of massaging the Lustra essence onto the face and neck. A series of eight illustrations guide you through the massage sequence, which appears to be designed to lift the skin, stimulate circulation, and promote movement of the lymph system. Following four minutes of massage with the Lustra essence, the Treate Cleansing Emulsion is layered atop the essence and the massage sequence is continued for another two minutes. When that time is complete, the face and neck are rinsed with warm water for two minutes, followed by two minutes of cold water rinsing.
I was excited to try this ritual and was grateful that Beauty Heroes included both products to allow for the more complete experience. The Lustra essence is an oil-based cleanser, blending light oils such as grapeseed, jojoba, avocado, and castor oil and infusing the mix with jasmine extract, rosemary, arnica, cypress, and other botanicals. The essence has a heady jasmine fragrance and a silky feel on the skin. I have used oil cleansers in the past and enjoy them, but I appreciated the added ritual of massaging my face and neck for the prescribed time, and as illustrated. I could certainly feel the stimulating effects of the massage, and my skin “waking up” in response.
Initially I thought that I was to rinse the essence before using the emulsion (this is how I have approached multi-step Korean beauty cleansing in the past), however In Fiore instructed me to layer the Treate emulsion over the essence and continue with two minutes of slow massage. The emulsion is similar to a light lotion in its texture, and less aromatic than the essence, although still floral in its fragrance. It paired well with the essence, which helped it to glide smoothly over my skin throughout the massage. Once the time was complete, I finished the cleanse with the four minute warm/cold water rinse as directed, even though I am not at all a fan of ending a cleansing experience with a cold water rinse (this applies to showers and hair rinses as well). I find the experience uncomfortably shocking, although I know that the shock is what makes it so stimulating for circulation and for the lymph system. Perhaps I should try to think of it as exhilarating or refreshing.
In total, the ritual experience was a bit reminiscent of the things that I have done in the past to stimulate my circulatory and lymphatic drainage systems to help eliminate toxins following my cancer-related procedures. I can certainly understand how these invigorating movements can increase blood flow and move congested fluid from the face and neck, which I imagine would help to ease puffiness. As mentioned in the video, I also appreciated that all massaging motions were in an upwards direction to prevent tugging skin in a way that might encourage sagging.
Spending ten minutes cleaning my face is not always a practical option, but I do think that I could do a more abbreviated cleanse in the morning and commit to the 4-2-4 ritual in the evening when I am less hurried. I think that it would be a wonderful way to unwind from the day and would feel very indulgent. I left the experience feeling like I had done something special for my skin. My face and neck were exceptionally soft and I smelled beautiful (I may have made several family members sniff me).
I think that the curation and branding of Beauty Heroes is so clever and well-executed. The concept of green beauty saving our skin and bodies from evil toxic ingredients and enhancing them through ingredient superpowers resonates with me. The packaging of the monthly expert selection with the little superhero mask is eye-catching and memorable. Tucking in the helpful sidekick product is an adorable way to carry through the superhero theme, in addition to being practical. Brands typically develop the products in their line to work well synergistically. It is wonderful to be able to not just sample a single item, but to use multiple products from a featured green beauty line. The full-size hero products and generous trial-sized sidekicks allow for use over an extended period of time to really get a sense of product efficacy.
I have been incredibly impressed with the brands that Beauty Heroes has featured. The brands represent a growing area in the green beauty market that I have been so excited to see; luxury green beauty often rooted in herbalism or plant-based tradition. Opening my Beauty Heroes box feels like a a trip back to A Night for Green Beauty. I enjoy receiving products from familiar luxe green beauty brands and being introduced to new brands that I quickly come to love. The value of this month’s box was $88.00, which I think is a fantastic value for the $39.00 box price. Beauty Heroes allows me to integrate luxury green beauty into my life on a regular basis at a sustainable and affordable price. I truly am beginning to feel like I step into a spa every time I enter my bathroom and use my growing collection of luxe natural products. I think that it is safe to say that Beauty Heroes is my favorite beauty subscription to date. I feel like it was tailor made for me, but I imagine that anyone passionate about green beauty with an appreciation for high quality luxury would feel the same.
I would love to hear your thoughts or experiences with Beauty Heroes. If you want to get your hands on the October box, do not delay. You must order on or before October 15th to receive this box. Remember to use the code HEROLOVE for $10 off of your first box. Orders placed October 16 or later will receive the November box as their first shipment.
If you would like to see my most recent listing of “crunchy-friendly” subscription boxes, you can find that here. It does not have Beauty Heroes on the list, but they will be added to the autumn update very soon. To see other crunchy subscription box video unboxings, look here on the Crunchy Parent You Tube channel. If you have any suggestions or requests for future videos, please let me know in the comments, and be sure to subscribe to Crunchy Parent.by