If you have stopped by CrunchyParent.com or my CrunchyParent Twitter in recent weeks, you have probably heard me talking about A Night for Green Beauty. Ever since I first learned of the event that brings together top green beauty brands and fans from around the globe, I have been counting down the days until I could attend. I could not have been more thrilled that ANFGB picked a venue in local-to-me Chicago to host their third, and final year of A Night for Green Beauty.
This year’s event boasted thirty-four amazing brands striving to raise the bar on glamour, quality, and luxury within the green beauty industry. In preparation for the event, I broke out my Ph.D. research skills and thoroughly vetted all of the brands who would be in attendance. I was universally impressed with each and every brand, and I have never been accused of being easily impressed. There was no greenwashing to be found; every brand had a story as well as a passion for wellness alongside the enhancement of beauty and the preservation of cellular health. Countless brands were rooted in herbalism, several were founded by physicians, and most of the companies had come into being in the last several years in response to a need for healthy skincare, cosmetic, or fragrance items in their own lives that was not being satisfied by what they were finding in the market. Looking more deeply into the individual product lines, the list of plant and mineral ingredients were amazing. I was incredibly eager to take advantage of opportunities to speak with the brand founders and representatives in an effort to learn more about the function of the various ingredients and to see, smell, and touch these gorgeous creations.
The ANFGB event ran from 6-10 pm. on a Thursday night. It was free and open to the public. I arrived at the Venue One, where ANFGB was being held, just moments before the doors opened. The ANFGB Twitter suggested that show attendees received goody bags from Integrity Botanicals. If that was the case, I missed out so I cannot confirm the bag or its contents, but I am sure that whatever they housed was amazing. The room for the event was spacious, yet still packed with other natural beauty enthusiasts. The area had two levels of vendor displays winding their way across the floor and along the walls, in addition to a separate boutique section where products exclusive to the event were being sold. The vendor display tables varied in their aesthetic, but all were beautiful. I personally found myself drawn to the tables that showcased captivating crystals or raw ingredients such as fruits, herbs, and butters. Something about seeing natural, raw ingredients pulls at my inner being and my curiosity about what goes into the products and makes them effective and special.
I did my best to spend time at every table and attempt to engage the brand creators or representatives in conversation about their products. Of course, I was not the only person vying for their attention and was thus unable to speak with every one. Likewise, although I tried to document the event in photos as much as possible, in some cases I simply could not get close enough to a crowded table to get a shot. On the other hand, there were occasions when I got so caught up in a discussion with a brand creator that I forgot to take a photo entirely. Please consider the following pictures and description to be a window into the event, but not a complete illustration of the utter fabulousness. I will try to hold back on a minute-by-minute description of how I spent the entire four hours there, although it will pain me to leave anything out. Rich reminds me on occasion that not everyone is as captivated by the minutia of green beauty as I am, but I am not entirely convinced that he is correct. Nevertheless, in the interest of writing a blog and not a book at this juncture, I will edit myself (sob), and also review the event in a two-part miniseries.
Among the many exciting opportunities at ANFGB, was the chance to see the upcoming product launches for the various lines. The first table that I visited at the event was Province Apothecary.
I was intrigued by many of the beautiful skincare, fragrance, and wellness items in their line, but my attention was quickly grabbed by their Full Brow Serum. I have been on the lookout as of late for natural eyebrow enhancement products. Eyebrows have been having a moment in recent years, yet I have been struggling to find eyebrow enhancement products that are not mineral-oil based or otherwise less than green. Julie, of Province Apothecary, told me that the brow serum is their newest, yet-to-be-released product. She added that the rosemary and coffee in the serum stimulate blood flow and enhance eyebrow growth and fullness over time. Other serum ingredients of note included burdock root, cedarwood, bay, and horsetail (a hot ingredient seen throughout the show,) along with additional natural ingredients in a blend of oils such as castor seed, argan, pomegranate, and broccoli. Providence Apothecary handed out samples of various products to show guests, and happily that included me. Look forward to reviews to come.
As I moved throughout the room, I made my way to Mun. Their streamlined skincare line features a single serum and toner, both of which are inspired by prickly pear, a plant that has fully captured my heart and held my attention since my recent travels out to the Sonoran Desert. It is another powerful plant ingredient that appeared in multiple product lines at the show.
Mun was giving a sneak peek of their next products scheduled for release. The first was a kit stocked with a trio of travel-sizes of their products, specifically the No.1 Aknari Brightening Youth serum; the No.11 Anarose Rejuvenating Rose toner; and No.0 Argon Pure Argan Oil, a new product that is currently exclusive to the travel kit. The second item that Mun debuted at the show the No. 7 Ayour Body Toning Serum, a silky soft serum with an intoxicating cucumber scent (if you are as in love with cucumber as I am). There was not a list of ingredients on-hand at the event, but Mun reached out to me to confirm that the delicious aroma was due to the inclusion of 100% pure cucumber seed oil from Chile.
I had wonderful conversations with the women behind the brands Meow Meow Tweet, Mahalo Skin Care, and Stark. I expect that if we lived closer, we could all spend a lot of time together chatting about plants and skincare. I think that we would have a lot of fun.
All three brands craft their small-batch, ingredients-driven products by hand, and house them in distinctly different yet equally striking packaging. I received product samples, or already own products from all three lines, so I will save more extensive descriptions of each brand for individual product review posts in the interest of the aforementioned blog vs. book goal.
As I rounded out the first floor of the show area, I lingered for a while at the Strange Invisible Perfumes table. I had been reading about their scents, which are crafted with the highest standards for botanical perfumes that I have seen to date.
They use only certified organic, wildcrafted, biodynamic, and hydro-distilled plant essences, which they hand blend and age for at least six months in a base of custom-distilled esprit de Cognac. I was curious to learn about hydro-distillation, having only been familiar with steam distillation methods for essential oil extraction. I was treated to a photo illustration of the hydro distillation process, which reminded me a bit of dehydration methods for raw foodists; a gentle heating with a low temperature threshold that preserves even the most delicate plant chemistry and aromatic profile. I was captivated by the four scents in the line that I smelled at the show (the line encompasses twenty-six distinct fragrance blends in total). Each perfume was a complex synergy of fragrances that somehow still allowed the individual components to shine through. Although all blended with flowers as a key note, the cognac base kept the perfumes very adult in personality; none were cloyingly sweet. Likewise, despite containing many familiar scents such as rose, gardenia, and vanilla, the fragrances are enhanced with more esoteric botanicals and blended to create incredibly distinct personalities that left a lasting impression. I regret not being able to take time to more fully explore a scent for me to bring home, but with all that there was to see at the show, I got swept away and never made it back to the Strange Invisible table for a more in-depth look before the show ended.
This handful of brands gives a sense of some of the variety and quality available on display at this year’s A Night For Green Beauty event. It was evident throughout the show that green beauty has come a very long way in the past 5-10 years. It seems to me that the green beauty industry is on the precipice of something very special; a true leap into luxury beauty with powerful plant-based ingredients that deliver incredible results without harming the user or the world around us. The understanding of herbal tradition and the range and quality of plant ingredients included suggested not just a vision for skincare and cosmetics that would not harm, but products that truly nourish the body. It was exciting to experience. If you haven’t gotten enough of A Night for Green Beauty (and how could you have?) I have Part 2 of my ANFGB 2015 miniseries still to come (you can now read it here). It will feature more of the incredible brands and more of the remarkably talented and passionate people behind the brands.
What did you think of A Night for Green Beauty 2015 and the brands represented? Did they live up to, or even exceed your expectations?by